• Configure and maintain Salesforce, including objects, fields, page layouts, apps, record types, flows, validation rules, and approval processes. • Manage user accounts, licenses, roles, profiles, permission sets, and sharing rules to ensure secure and appropriate access. • Build and maintain reports and dashboards to support pipeline management, forecasting, quota tracking, contracting, invoicing, and revenue performance analysis for RevOps and GTM/Finance leadership. • Partner with the Director of Revenue Operations and GTM leaders to gather requirements, design solutions, and prioritize a roadmap of Salesforce and RevTech enhancements. • Design and maintain automation (primarily with Flow) to streamline lead management, opportunity progression, renewals, and other revenue‑critical processes. • Maintain high data quality through regular audits, deduplication, data enrichment, and adherence to RevOps data governance standards. • Monitor system health, manage releases, coordinate sandbox usage, and ensure readiness for Salesforce updates and new features. • Provide Tier 1–2 support for Salesforce and related RevOps tools, resolving issues, documenting fixes, and escalating complex problems as needed. • Create and deliver training, enablement materials, and documentation to drive adoption and consistent use of Salesforce across go‑to‑market teams. • Collaborate on integrations and AppExchange tools owned by Revenue Operations (e.g., dialers, conversation intelligence, enrichment, forecasting tools) to ensure data consistency and process alignment.