We help more than 90,000 purpose-driven organizations grow and amplify their impact on the world by providing transformative technology and services that enable organizations to grow, protect and engage their communities. Our solutions equip clients to engage members and donors, manage fundraising and giving, plan events, run background checks on employees and volunteers, and more. Together, our nearly 700 team members help organizations transform how they operate and create positive ripple effects that drive the real human impact we all strive to see

Lifecycle Marketing Manager

MarketingMarketingFull TimeRemoteTeam 501-1,000Since 2015H1B No SponsorCompany Site LinkedIn

Location

Alabama + 5 more

Posted

53 days ago

Salary

Not specified

Bachelor Degree3 yrs expEnglish

Job Description

• Own the lifecycle strategy and roadmap for small faith-based churches and parishes, defining audience segments, messaging, offers, and digital paths to purchase and growth. • Design and execute multi-channel end-to-end lifecycle campaigns across paid, social, email, in-product messaging, SMS, and other channels to drive onboarding, engagement, retention, and upsell. • Build and optimize landing pages and email journeys. • Write and manage landing pages, forms, and email sequences designed for faster, lower-touch conversions; conduct split tests on headlines, layout, calls to action, and social proof. • Build and optimize automated workflows triggered by user behavior and lifecycle stage, including welcome, onboarding, education, cross-sell, upsell, and win-back sequences. • Develop and maintain customer journey maps to identify friction points and optimize touchpoints for conversion and loyalty. • Create and manage landing pages and email journeys focused on low-touch, high-conversion experiences; run A/B tests to improve performance. • Repurpose and adapt content from larger segments into right-sized assets that resonate with smaller organizations and their unique needs. • Produce original, conversion-ready content including how-to guides, product comparisons, FAQs, and microcopy that reduce friction and clarify next steps. • Partner with Digital and Web teams to ensure content, promotional banners, and checkout experiences are accurate, timely, and conversion-optimized. • Coordinate seasonal promotions and product spotlights, managing a nimble content and campaign calendar. • Collaborate with paid media agencies to align lifecycle messaging across search, social, video, and retargeting channels. • Produce SEO-relevant content (blog posts, etc.) that supports the full funnel and connects to high-converting landing paths. • Analyze and report on lifecycle metrics including time to first purchase, email engagement, repeat purchase rate, attach rate, and campaign ROI. • Document repeatable playbooks for high-performing lifecycle programs to scale across verticals. • Leverage AI-driven tools and approaches to improve efficiency and accelerate results across campaigns and content.

Job Requirements

3-5 years of experience in lifecycle marketing, conversion marketing, demand generation, or digital campaign management with measurable impact on pipeline and revenue.
Proven success in B2B SaaS or e-commerce marketing, especially in self-serve or product-led growth environments with free trial and freemium offerings.
Demonstrated ability to build and optimize lifecycle campaigns that drive activation, retention, and expansion.
Exceptional writing skills focused on clarity, trust, and action across email, landing pages, and product experiences.
Hands-on experience with split testing and interpreting results to inform next steps.
Comfortable with analytics and reporting; able to define KPIs, maintain dashboards, and communicate performance insights.
Strong cross-functional collaborator with experience working across product marketing, demand generation, customer marketing, and digital teams.
Experience with a strong MarTech stack and CRM, automation, and analytics tools like HubSpot, Salesforce, Google Analytics, and Webflow.
Strategic thinker with a bias for action and a passion for continuous optimization.

Benefits

Robust healthcare options – Employees have several healthcare options to choose from in order to find what works best for them.
Flexible paid time off – There is no perfect, one size fits all balance between work and home. We provide flexible work schedules, PTO for vacation, and up to 80 hours of paid sick/safe leave. We also feature 11.5 days of fully paid holidays!
Paid parental leave – Adding a new child to the family is a big adjustment! We provide the time and income to allow parents to adjust to their new normal in the healthiest way possible.
Mental health support – Ministry Brands is a stigma free company with the National Alliance on Mental Illness. Associates are supported through an Employee Assistance Program which provides access to in-person or virtual counseling at no cost.
Professional development reimbursement – Ministry Brands aims to support your professional development and empower you to drive your career by providing financial assistance to our associates seeking to further their education and career.
Employee Recognition & Rewards - At Ministry Brands, we use Nectar to celebrate achievements and strengthen our culture of recognition. This social platform empowers employees to send meaningful kudos, award points redeemable for rewards, and highlight contributions that exemplify our values. Through Nectar, we foster engagement and appreciation while providing tangible ways to recognize great work.