• Understand the buyers and buying centers, market definition and dynamics, including the competitive landscape by performing research and analysis using primary (customer, partner) and secondary (analyst, sales) sources • Work with peer Product Marketers to define the buyer’s journey to build and maintain a holistic content strategy that helps prospects and customers efficiently and effectively find compelling information that leads them to speak with sales • Align with rest-of-world marketing team to define priorities and produce regionally specific messaging, content, and sales enablement as agreed. Consultation and support for international campaigns. • Using a market-in approach, build the right messaging, positioning, value, and differentiation that addresses buyer needs and establishes why your products are the best solution • Build and deliver content such as whitepapers, blog posts, and other content assets that support the buyer’s journey • Work with your peers, translate the company’s business objectives, market opportunities, and product portfolio into a cohesive go-to-market plan, working with Product Management, Demand Generation, Sales, Channel, and broader Marketing team • In conjunction with product management, lead the product launch process and own release campaigns, communications, and materials for your products • Evangelize Delinea’s story by creating compelling stories across various content mediums. • Assist in driving sales enablement for your product by creating compelling resources, training, and tools that align to buyer needs and our value and differentiation • Actively manage relationships with key stakeholders across a global team • Schedule flexibility to meet with international team members at local times weekly.