• Act as the architect and implementor for illumend’s GTM engine by designing the end-to-end flow of a customer—from anonymous web visitor to lifelong advocate—ensuring no revenue leakage occurs in the handoffs between Marketing, Sales, and Success and Finance. • Design the systems to rapidly scale a native AI, first mover product, built to disrupt an industry for our next phase of growth (e.g., shifting from SLG to a PLG hybrid, building a scalable awareness strategy to drive top of funnel for a $3.2B market, deploying AI agents to scale sales motions). • Proactively identify and implement the next generation of GTM tools including deploying Agentic AI for lead research, automated outreach, predictive forecasting, and real-time deal scoring. • Partner with leadership to define pricing models, territory logic, and compensation structures that drive the right behaviors for a high-growth AI SaaS. • Unify Sales, Marketing, CX and Finance into a single data narrative. You will own the "Truth" of our metrics (CAC, LTV, NRR, Pipeline Velocity). • Own the admin and architecture of HubSpot and other integrated systems, but also the glue between them. • Minimize "swivel chair" work for our reps. If a native integration doesn’t exist or is too limited, you will write the script or build the webhook to make it happen. • Build automated validation rules and enrichment waterfalls (Clearbit, ZoomInfo, Clay) to fix it automatically. • Deploy AI agents to handle repetitive GTM tasks (e.g., AI SDRs for inbound qualification, automated CSM check-ins for low-touch accounts). • Build internal tools for our reps (e.g., a "Deal Doctor" bot that analyzes Gong calls and Salesforce data to recommend the next best action). • Use tools like n8n, Make.com, or Python to build workflows that our competitors don’t have.