• Own Fliff’s influencer and creator marketing strategy across platforms, defining how creators drive awareness, engagement, and acquisition. • Build and manage a scalable influencer program, including sourcing, contracting, briefing, content development, and performance evaluation. • Develop creator tiers and longer-term ambassador programs that emphasize authenticity, community, and sustained impact. • Partner with Growth and Analytics teams to define success metrics and measurement frameworks for influencer performance. • Develop and execute Fliff’s partnerships strategy across sports, media, creators, events, and cultural platforms. • Identify, evaluate, and negotiate partnerships that drive meaningful reach, brand credibility, and business outcomes. • Manage ongoing partner relationships, ensuring value delivery, brand alignment, and scalability. • Collaborate with Legal and Compliance to ensure all partnerships meet regulatory and brand standards. • Own Fliff’s in-person activation and events strategy, including live events, community activations, and creator-led experiences. • Design activations that translate Fliff’s digital experience into real-world community moments that drive social amplification and loyalty. • Define KPIs and performance benchmarks for influencer, partnership, and event initiatives. • Partner with Growth and Finance to inform budget allocation and ROI evaluation. • Collaborate closely with Brand, Growth, Creative, Product, and Lifecycle teams to ensure integrated execution.