• Refine and revise ICPs, market segmentation, and buyer personas based on data, customer insights, and TAM/SAM analysis. • Own positioning and messaging that clearly differentiates our solutions in a competitive market and resonates across all buyer stages. • Partner with the Market Leader (Product), CPO, and Sales Leaders to drive portfolio strategy, roadmap alignment, and revenue acceleration , informing profitability optimization. • Own category Brand activation , in-market customer programs in partnership with Customer Support and Industry Press/Publications to drive thought leadership and inform market insights. • Lead end-to-end GTM for new products, features, and packages —from business case collaboration with Product to launch and through post-launch optimization. • Develop and maintain value propositions, pricing & packaging strategies , and competitive differentiation frameworks. • Ensure GTM readiness across product, sales, demand gen, customer success, and channel partners. • Design Customer Experience (CX) and Customer Journey leading cross-functional teams to deliver on a best-in-class brand experience at every touchpoint. • Partner with performance marketing (demand generation) teams to design and execute integrated campaigns that deliver pipeline growth at compelling CAC & CLTV.