• Own business and economic decision support for key product areas: • Serve as the business counterpart for economically material product questions. • Quantify expected ROI, unit economics, and tradeoffs to help Product make faster, higher-confidence decisions. • Produce decision-ready recommendations that clarify options and implications. • Bring economic rigor to spend, pricing, and monetization decisions: • Evaluate incentive and growth spend using payback, LTV, and ROI analysis to inform investment decisions. • Partner with Product, Data, and Finance to assess fees, take-rates, and pricing changes and their impact on growth, revenue, and user experience. • Recommend clear paths forward with explicit tradeoffs (e.g., when to subsidize vs. monetize) and success metrics to measure outcomes. • Increase decision velocity through end-to-end analysis and cross-functional alignment: • Apply an 80/20 mindset, prioritizing speed, impact, and decision clarity over exhaustive analysis. • Own analyses end-to-end—from framing and data pulls to modeling, synthesis, and stakeholder alignment. • Build lightweight, repeatable frameworks (e.g., incentives evaluation, pricing reviews, unit economics tracking) that scale decision-making across teams. • Act as connective tissue across EPD and Operations/Finance for financially material decisions. • Example work: • Evaluate incentive programs to quantify incremental lift, payback, and ROI, and provide decision-ready recommendations on program design, spend levels, and measurement approach. • Analyze unit economics across Phantom’s money movement and trading products (fees, take-rates, variable costs) and support pricing decisions with clear tradeoffs and expected impact. • Benchmark competitors across product features, pricing, and incentives to clarify Phantom’s positioning and inform decision-making on monetization and investment tradeoffs.