• Own end-to-end planning and execution of tradeshows and events, including logistics, vendors, staffing, travel, and on-site coordination • Manage pre- and post-event marketing (invites, reminders, follow-up, lead handoff, and reporting) to ensure strong pipeline impact • Maintain and optimize marketing systems and day-to-day operations across tools like HubSpot and related platforms • Support light technical marketing ops, including workflows, automations, integrations, QA, and troubleshooting • Ensure data hygiene, consistent naming conventions, accurate reporting, and clean lead routing • Support paid campaign execution by assisting with build, launch, QA, trafficking, UTMs, pacing checks, and reporting • Identify gaps and inefficiencies in marketing execution and implement process improvements to support scale