• Co-develop and execute Outdoor Afro’s overall marketing strategy • Translate marketing strategy into weekly, monthly, and seasonal campaigns that can achieve our goals • Own and manage all marketing initiatives across website, social media (content and ads), email, and paid media • Manage relationships with SEM, public relations agency, web development, and creative contractors • Ensure consistent brand voice and messaging across all platforms, amplifying Outdoor Afro’s mission and impact • Design and produce video content to help Outdoor Afro stay visible on social media (IG, TikTok, YouTube, Spill, FB) • Review engagement stats and trends daily to ensure content is winning in social media algorithms and converting with audiences • Partner with and leverage content from our corp of Volunteer Leaders and Brand Ambassadors who produce photo and video content to promote outdoor activities and trips, repurposing and re-mixing the content to maximize engagement • Develop and execute strategies to grow Outdoor Afro’s social media followers and engagement (shares, comments, purchases, referrals, app downloads) , leveraging platform algorithms, trends, and analytics • Collaborate with the development team and Communications Manager to design and implement campaigns that convert social media followers and email subscribers into advertisers and donors