• Lead the success of products within the flow cytometry instrument portfolio, from conception through launch and commercialization. • Define and execute a clear product vision, strategy, and roadmap aligned with company goals and BioAnalytics growth priorities. • Drive cross-functional collaboration to ensure products meet customer needs and deliver strong business outcomes. • Leverage deep customer workflow insights, market research, and competitive intelligence to identify unmet needs and growth opportunities—particularly in high-throughput screening applications. • Develop strong business cases to support investment decisions and stakeholder alignment. • Serve as the primary advocate for your product portfolio internally and externally, engaging with key opinion leaders (KOLs) and representing Sartorius in the scientific community. • Partner closely with R&D, Operations, Marketing, and Sales to ensure successful launches, market adoption, and lifecycle management. • Define value propositions, competitive positioning, and pricing strategies that communicate clear market differentiation. • Guide Operations on forecast volumes, margin expectations, and regional strategies supported by competitor benchmarking. • Continuously adapt portfolio strategy to evolving customer needs, workflows, and emerging technologies. • Monitor product performance and champion continuous improvement to sustain competitive advantage.