Principal Technical Product Marketing Manager – Connect AI

Product MarketingProduct MarketingFull TimeRemoteTeam 201-500Company SiteLinkedIn

Location

United States

Posted

4 days ago

Salary

Not specified

Bachelor Degree7 yrs expEnglishAWSAzureERPETL

Job Description

• Own Connect AI positioning across use cases like conversational AI (ChatGPT, Claude, Copilot) and agentic build (n8n, Copilot Studio) • Overhaul and uplift CData’s brand presence (collateral, sales enablement tools, website) with exciting new AI-oriented visual identity and brand voice created by a top-tier design agency (in process, Q’1-2 timing). • Define competitive strategy with differentiation that can withstand technical scrutiny from hands-on evaluators • Lead market development for the managed MCP category, establishing CData as the thought leader in AI data infrastructure • Partner cross-functionally to define and execute quarterly and annual GTM strategies, owning overall growth performance for Connect AI • Create technical content that passes the "hands-on validator" test—architecture guides, security reference docs, and deployment playbooks that Directors of Architecture actually use during evaluation • Develop clear value narratives for the three pillars of our overall messaging framework: Connectivity (live access to 350+ sources), Context (semantic intelligence), and Control (passthrough security with audit trails) • Serve as the subject-matter expert for Connect AI, enabling Sales, Customer Success, and Marketing teams with use case articulation and competitive positioning • Lead customer, market, and buyer research to uncover insights that inform positioning, messaging, and differentiation • Translate customer feedback and competitive insights into roadmap recommendations—particularly around MCP adoption, semantic modeling, and governance features • Partner with Product on launch strategy for new capabilities, AI platform integrations, and enterprise capabilities • Plan, organize, and execute complex marketing initiatives end-to-end, including multi-product launches and major GTM programs • Stay up-to-date on the latest market developments around AI and Agent platforms to inform our strategy • Conduct first-party research with trialers, prospects, and customers to form a perspective on our go-to-market and validate our messaging • Monitor competitive activity and proactively develop strategies to counter threats and capitalize on market opportunities • Track and analyze key business performance metrics to assess GTM effectiveness, market adoption, and growth trends • Adopt AI tools and processes to optimize your own productivity (with a budget to support it) and help lead projects to rollout AI to the Marketing team • Provide guidance, review, and informal mentorship to other Product Marketing Managers to elevate overall team effectiveness

Job Requirements

  • 7+ years of product marketing experience in data infrastructure, integration platforms, or developer tools—bonus points for iPaaS, ETL/ELT, or API platform experience
  • Ability to communicate effectively with technical audiences at all levels—from developers and architects to executive stakeholders.
  • Track record of marketing to technical buyers (architects, platform engineers, IT leadership)
  • Demonstrated ability to create content that establishes technical credibility—not just feature lists, but architecture guides, security whitepapers, and implementation playbooks
  • Familiarity with the AI/ML infrastructure landscape: LLMs, RAG architectures, agentic AI, MCP
  • Experience with complex, multi-persona buying processes involving technical evaluators, security teams, and executive sponsors
  • Strong competitive positioning skills with an emphasis on factual accuracy over marketing hyperbole
  • Excellent written, verbal, and presentation communication skills
  • Comfortable operating autonomously in a fast-paced, high-growth environment
  • Highly organized with strong attention to detail and ability to manage complex initiatives
  • Experience marketing to enterprise IT (1,000–10,000+ employees) with complex system landscapes (ERP, CRM, financial systems) preferred
  • Background in or exposure to data integration technologies (Snowflake, Databricks, Azure, AWS data services) preferred
  • Experience with Product-led growth motions preferred
  • Cross-functional leadership skills with the ability to influence without direct authority preferred.

Benefits

  • Health insurance
  • Professional development
  • Flexible work arrangements
  • Remote work options

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