• Define and execute the credit-based marketing strategy to leverage credit, customer, and alternative data to market the right product to the right person at the right time. • Define strategy, devise appropriate targeting and creative strategies, and manage P&L performance of the Direct Mail acquisition channels. • Independently perform deep-dive campaign analysis; Comfortable pulling data, attribute performance, and identifying optimization opportunities. • Drive the adoption, growth, and optimization of credit-based acquisition strategies at key marketplace partners (e.g., Lightbox) and D2C channels. • Establish and maintain a sustainable, profitable DM program to supply the leads necessary to fuel aggressive growth objectives. • Partner with the Product team to define a streamlined user acquisition path for pre-screened customers and work with Credit Risk to ensure alignment of underwriting criteria. • Explore mechanisms to reduce cycle times and the cost of direct mail while remaining responsive to business lead demand. • Collaborate with data science, underwriting, marketing, and sales teams to drive improvements in credit-based targeting models by testing data enhancements and data sources.