• Own the demand generation strategy and roadmap for Mid-Market and Enterprise faith-based organizations, including audience segmentation, messaging, offers, and funnel progression. • Design and execute multi-channel demand programs across paid media, email, social, web, events, webinars, content syndication, and retargeting to drive qualified pipeline. • Plan and execute ABM programs for strategic and enterprise faith-based organizations, aligning campaigns, content, and outreach across marketing and sales to influence active opportunities and generate new pipeline. • Partner with Product Marketing to align demand programs to personas, use cases, and ministry-specific pain points across leadership, finance, operations, and engagement teams. • Collaborate with Sales and Revenue Operations to define lead qualification criteria, pipeline stages, and handoff processes that support longer sales cycles and multi-stakeholder deals. • Build and optimize landing pages, forms, and conversion paths designed for higher-consideration purchases, including ongoing A/B testing of messaging, offers, and calls to action. • Develop and manage nurture programs that move prospects through awareness, consideration, and evaluation stages with relevant, value-driven content. • Coordinate and execute virtual and in-person events, webinars, and product demonstrations that support mid-funnel and late-funnel pipeline creation. • Work closely with Digital and Web teams to ensure campaign experiences, site content, and conversion paths are accurate, timely, and optimized for performance. • Align with paid media agencies to ensure targeting, creative, and messaging support mid-market and enterprise demand goals across search, social, and display channels. • Repurpose and adapt content into stage- and persona-specific assets such as case studies, guides, product overviews, and comparison content. • Track, analyze, and report on demand and pipeline performance, including MQL volume, conversion rates, pipeline contribution, influenced revenue, and ROI. • Partner with Revenue Operations to ensure clean attribution, campaign tracking, and consistent reporting across systems. • Document repeatable demand generation playbooks and best practices that can scale across products and segments. • Leverage AI-driven tools and workflows to improve targeting, personalization, testing velocity, and campaign efficiency.