• Support the execution of marketing strategies, product positioning, and commercialization activities for ZOLL’s EMS software solutions. • Partner with Sales leadership, Regional, and Territory Managers to drive adoption, including the development of sales tools, training materials, presentations, and marketing collateral. • Develop and maintain product guides, talking points, digital content, and other sales enablement materials to support the EMS software portfolio. • Provide strategic support and guidance to field teams to ensure effective customer engagement and adoption of EMS software solutions. • Conduct and leverage market research and competitive intelligence to inform marketing strategies, product positioning, and messaging. • Partner with the North America EMS Marketing team to drive alignment of messaging and campaigns across ZOLL’s EMS hardware and software portfolios, ensuring consistent, clear, and effective communication. • Contribute to the development and execution of go-to-market plans for software launches, upgrades, and marketing campaigns. • Manage trade show and industry event planning and execution, representing EMS software solutions and ensuring maximum impact.