• Own, Design and Build the end-to-end Salesforce architecture across Sales Cloud, Service Cloud, and integrated GTM systems. • Design scalable data models supporting complex account hierarchies, multi-entity customers, and multi-product opportunities. • Architect and govern Salesforce solutions that balance speed, flexibility, and long-term maintainability, with clear standards and documentation. • Lead efforts to identify, reduce, and remediate technical debt in high-growth Salesforce environments. • Design and optimize end-to-end GTM lifecycle workflows, including lead routing, pipeline progression, cross-team handoffs, and SLAs. • Build and maintain reporting and dashboards for pipeline health, funnel performance, rep productivity, and customer outcomes. • Partner with leadership on forecasting, incentive design, territory models, and target setting. • Evaluate and implement new GTM tools and AI capabilities with a focus on data quality, trust, and architectural fit. • Drive adoption of GTM systems and processes through enablement, documentation, and cross-functional collaboration. • Operate effectively in fast-moving environments—balancing scrappy execution with thoughtful, scalable system design.