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Role Description

The Head of Marketing owns the complete marketing function — positioning, product marketing, demand generation, brand authority, revenue enablement, and market intelligence.

This role ensures product capabilities translate into revenue clarity, market differentiation, and scalable pipeline growth.

The Head of Marketing builds and governs the system that turns product intelligence into market dominance.

The Director of Product Marketing reports into this role.

You Will Be In Charge Of

• Defining Rwazi’s market narrative and category positioning
• Owning the end-to-end go-to-market system
• Driving measurable pipeline contribution
• Building a repeatable product launch engine
• Governing sales enablement and revenue alignment
• Establishing Rwazi as a trusted authority in AI-driven consumer intelligence

Key Responsibilities

• Marketing System Ownership
  • Architect the full marketing operating system (strategy → backlog → execution → metrics)
  • Ensure marketing outputs are structured, scalable, and measurable
  • Build a disciplined marketing planning cadence aligned to revenue goals
• Product Marketing Leadership
  • Oversee the Director of Product Marketing
  • Ensure product launches are structured, repeatable, and revenue-aligned
  • Maintain messaging clarity across feature releases and platform evolution
  • Translate technical capabilities into buyer-centric narratives
• Positioning & Category Strategy
  • Define and refine Rwazi’s positioning within AI data intelligence
  • Establish defensible differentiation against competitors
  • Shape category narratives that elevate Rwazi beyond feature-level comparison
• Demand Generation & Pipeline Impact
  • Design pipeline generation strategies aligned with enterprise sales cycles
  • Define marketing-sourced and marketing-influenced revenue targets
  • Optimize channel mix (content, outbound enablement, partnerships, thought leadership)
• Sales Enablement & Revenue Alignment
  • Ensure Sales and Customer Success are consistently trained and equipped
  • Align messaging, collateral, and objection handling frameworks
  • Push back on reactive requests that do not align with structured priorities
• Market Intelligence & Feedback Loops
  • Own win/loss analysis, competitive intelligence, and customer insights
  • Feed structured intelligence back into Product and Executive strategy
  • Identify expansion and positioning opportunities
• Brand Authority & Thought Leadership
  • Establish Rwazi as a category authority through structured content programs
  • Govern enterprise-grade collateral, case studies, and narrative consistency
  • Ensure all public-facing outputs reinforce product credibility

Role Impact

• Clear and defensible market positioning
• Structured, repeatable product launches
• Measurable pipeline contribution
• Higher win rates through messaging precision
• Stronger executive alignment between Product, Sales, and Marketing

What This Role Is Not

• This is not a social media management role
• This is not a purely creative brand function
• This is not disconnected from revenue accountability
• This is not reactive campaign execution

Qualifications

• 8–12+ years in B2B SaaS marketing, ideally in AI, data, or technical platforms
• Proven ownership of full marketing functions or senior marketing leadership
• Deep experience in product marketing and complex GTM environments
• Strong technical fluency — able to understand SaaS architectures and data systems
• Clear revenue accountability mindset
• Ability to manage and scale high-performing marketing teams

Cultural Fit

• Operate with structured thinking and execution discipline
• Are commercially sharp and revenue-oriented
• Can challenge Product and Sales constructively
• Prefer systems over one-off creativity
• Build durable, scalable marketing engines

How Candidates Are Evaluated

• Ability to define clear positioning in complex markets
• Structured GTM thinking
• Evidence of measurable pipeline impact
• Ability to translate technical products into compelling narratives
• Ability to build repeatable marketing systems, not just campaigns

Summary

The Head of Marketing owns how Rwazi is understood, differentiated, and adopted in the market. This role ensures that Rwazi’s technical depth translates into strategic clarity, commercial traction, and long-term category leadership.