• Own and evolve the digital merchandising strategy across NA and Australia, ensuring a consistent, high-performing customer experience that reflects Paula’s Choice authority and trust • Lead the shift from product-first merchandising to routine-first, outcome-based merchandising, helping customers find the right products faster and with greater confidence • Partner with Brand, Product Marketing, R&D, and Creative teams to translate product innovation and science-backed claims into high-converting onsite merchandising stories • Drive category performance through a clear framework across core categories (Cleansers, Exfoliants/Toners, Treatments & Serums, Moisturizers, SPF, Body + Lip, Kits, and Other) • Build and optimize site merchandising tactics across homepage, navigation, PLPs, PDPs, cart, checkout, and search to improve conversion and increase routine completion • Champion “guided selling” and personalized discovery, partnering with CRM, data, and tech teams to scale quiz-led journeys, dynamic recommendations, and next-best-product logic • Develop a high-performing kits and sets strategy to reduce decision fatigue, increase AOV, and support skinimalist routines and customer outcomes • Establish a performance measurement system for digital merchandising, including category health dashboards, KPI targets, and test-and-learn roadmaps • Identify and prioritize high-impact opportunities through sales trends, customer behavior insights, and market/competitive signals • Lead and develop a team of digital merchandising leaders and specialists, building capability and consistent ways of working across regions • Collaborate with regional and global stakeholders to align merchandising priorities, promotional strategy, inventory constraints, and launch plans • Other responsibilities as assigned by your manager