• Develop, enhance, and maintain recurring and ad-hoc media performance dashboards, with a strong emphasis on Power BI • Analyze, interpret, and clearly communicate insights from media and marketing data to support decision-making • Partner closely with internal media stakeholders and external partners to clarify requirements, resolve blockers, and present findings and recommendations • Support media mix modeling (MMM) initiatives, including data collection, validation, interpretation of model outputs, and scenario analysis • Extract and prepare data from a variety of sources, including advertising platforms and internal data systems, for reporting and analysis • Write, modify, and maintain SQL queries to access data from the company’s data warehouse (Google BigQuery) • Contribute to continuous improvement of analytics processes, documentation, and reporting standards