• Works alongside the Growth Marketing team to hit marketing KPIs around MQLs, SQLs, pipeline generation and closed-won revenue. • Drives new marketing and sales qualified leads through website CTAs, landing pages, and lead generation campaigns. • Builds and optimizes lead nurturing processes utilizing email, webinars, content, paid media, social and other forms of engagement. • Drives the creation and execution of ABM initiatives targeting high-value prospects and existing customers for a ‘land an expand’ approach to revenue acquisition • Partners with outside agencies/ contractors to support growth marketing efforts • Own and optimizes the marketing/sales technology stack to support automation and attribution reporting. • Manages and maintains customer and prospect database hygiene, segmentation, and lead scoring models. • Leads research, strategy and execution of AEO/SEO initiatives • Supports the sales team members through the development and management of sales enablement assets / collateral • Passionate about leveraging AI technology and automation to create scale and efficiency across initiatives and processes