• Serve as the primary eCommerce lead for North America, owning the end-to-end customer experience, Voice of Customer (VOC), and issue resolution in close partnership with Sales, Service, and platform teams. • Act as the global subject matter expert (SME) for flow parts sales, aligning regions on strategy, commercial offers, operating models, and best practices. • Lead end-to-end digital campaign strategy and execution to drive customer acquisition, activation, repeat purchase, and achievement of defined revenue and growth targets. • Leverage advanced analytics and customer insights to identify growth opportunities, optimize performance, and implement data-driven improvements across the digital funnel. • Partner cross-functionally with Sales, Product, Pricing, Supply Chain, and Platform teams to optimize assortment, availability, pricing, attach rates, and overall commercial performance. • Influence and prioritize platform roadmap enhancements based on commercial impact, customer insights, and scalability across regions. • Develop and deliver customer and seller enablement content to increase platform adoption, self-service utilization, and customer satisfaction. • Track, analyze, and report performance metrics, translating insights into actionable initiatives that drive continuous growth and improved customer outcomes.