• Analyze website performance KPIs and funnel metrics using GA4 and other web monitoring tools such as Full Story. • Analyze paid media performance across channels such as search, social, display, and other digital platforms. • Track and report on key paid media KPIs including spend, conversions, CPA, ROAS, CAC, and pacing vs. budget. • Produce recurring reports at campaign, segment and product-line levels. • Support comparison of performance across campaigns, audiences, and time periods to identify trends and outliers. • Maintain and update performance dashboards in Power BI (or similar BI tools). • Support the integration of data from paid media platforms, Google Analytics, and internal business systems. • Perform regular QA on data, ensuring accuracy, consistency, and alignment with definitions. • Help standardize website and paid media reporting formats and metrics used across marketing teams. • Assist with conversion tracking validation across paid media and web analytics platforms. • Support attribution reporting by validating inputs, outputs, and assumptions. • Help track lead-to-enrollment (or lead-to-conversion) funnel performance for paid media channels. • Partner with finance and marketing teams to support budget tracking and forecasting efforts.