• Own the end-to-end lifecycle of Salesforce CRM and related enterprise systems, from strategy and design through implementation and optimization. • Lead integrations across the GTM tech stack, including CPQ, sales engagement, customer success platforms, middleware, and analytics systems. • Partner with business leaders to understand current and future needs; translate them into technical solutions with clear cost, timeline, and risk tradeoffs. • Lead system analysis, design, testing, deployment, and post-implementation support. • Drive system upgrades, enhancements, and integrations across the enterprise ecosystem.