• Design, develop, and maintain advanced dashboards and reports, including embedded analytics within SharePoint and web-based applications • Build and optimize semantic models to support scalable, high-performing analytics • Administer the Power BI environment, including workspace management, dataset refreshes, deployment pipelines, security (RLS), and capacity monitoring • Leverage AI capabilities such as Power BI Copilot to accelerate report development, modeling, documentation, and insight generation • Apply data visualization, UX, and accessibility best practices to deliver intuitive, business-ready analytics experiences. • Design, develop, and maintain Snowflake data models and views optimized for BI and self-service analytics • Write, optimize, and maintain complex SQL for data transformation, performance tuning, and analytics workloads • Utilize Snowflake Intelligence, Cortex, or related AI/ML features to support advanced analytics, data exploration, and automation use cases • Implement automation for data pipelines, quality checks, and reporting workflows using AI-driven or programmatic methods where appropriate • Partner with upstream data engineering and source system teams to support reliable, governed data integration • Serve as a hands-on contributor within the Business Intelligence Analytics, helping define standards, best practices, and reference architecture for analytics and AI-enabled BI • Support data governance, compliance, security, and data quality standards across Power BI and Snowflake environments • Identify and evaluate opportunities to apply AI, automation, and emerging analytics capabilities to improve efficiency and insight delivery • Provide guidance and mentorship to analysts and business users on modeling, visualization, automation, and self-service analytics • Collaborate closely with business stakeholders to translate requirements into scalable, AI-enabled analytics solutions • Communicate insights and technical concepts clearly to non-technical audiences using data storytelling and visualization • Support strategic planning by aligning analytics and automation initiatives with business priorities.