• Develop and execute event strategies aligned with GuidePoint’s brand, business goals, and cross-functional input. • Plan and manage events end-to-end (pre-, during-, and post-event) to ensure alignment on messaging, objectives, and audience engagement. • Collaborate with stakeholders and cross-functional teams to drive seamless execution and maximize pipeline impact. • Measure, analyze, and report event ROI and attribution, providing actionable insights to optimize future investments. • Maintain clear communication and processes with leadership, Sales, and other teams for efficient event execution and follow up. • Leverage marketing tools and industry expertise, including CRM, marketing automation, and sector-specific knowledge. • Plan, execute, and oversee Vendor and Tier-2 events, including conferences, trade shows, vendor sponsorships, and internal company events targeting IT and Security audiences. • Manage all program elements, including communications, integrated marketing campaigns, co-marketing sponsorships, onsite staffing, and KPI/ROI tracking. • Collaborate with internal teams and external vendors (agencies, catering, logistics, facilities, shipping) to ensure seamless event execution. • Ensure alignment with regional and corporate marketing teams while supporting cross-functional marketing initiatives. • Manage budgets and timelines to deliver events on schedule and within financial targets. • Maintain consistent GuidePoint messaging and brand presence, and analyze event performance to optimize future programs.