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Role Description

We’re looking for a Senior Copywriter to join our Creative team and take ownership of high-impact copy across Zepz’s two global brands, WorldRemit and Sendwave. This is a senior role at the intersection of brand storytelling, marketing, and cultural intelligence.

• Craft engaging copy across all channels: Write and deliver high-impact copy across all channels: brand campaigns, CRM, performance, social, video, OOH, etc., adapting messaging for culturally distinct audiences across 110+ markets.
• Partner cross-functionally: Work closely with Growth Marketing stakeholders, engaging early in the briefing process to ask the right questions, challenge assumptions, and ensure creative output is strategically aligned.
• Translate product into marketing: Turn product features, updates, and launches into compelling customer-facing narratives.
• Shape creative strategy: Contribute to campaign direction from concept to execution, bringing a strong point of view on what excellence looks like across channels.
• Champion our brand guidelines and tone of voice: Maintain and evolve brand and tone of voice guidelines across both brands. Ensure consistency across all our touch points and platforms.

Qualifications

• Significant experience as a copywriter, with a strong portfolio demonstrating conceptual thinking and excellence across brand, campaign, and performance copy.
• Proven experience with marketing copywriting for technology, marketing and app-based products.
• Exceptional English writing, editing, and communication skills with a passion for clear, compelling content.
• Proven ability to own and maintain tone of voice across a brand or portfolio of brands.
• Experience adapting copy for diverse, multicultural audiences across multiple markets.
• A data-aware approach, using campaign performance insights to inform and refine creative decisions.
• Ability to collaborate effectively with cross-functional teams in a fast-paced, iterative environment.
• Experience working with or writing about app-based products, with an ability to translate complex features into simple, engaging narratives.
• Comfort working across a wide range of channels: email, social, web, in-app, video, OOH, and more.

Requirements

• Experience in fintech, remittance, or financial services (nice to have).
• Familiarity with UX writing and human-centred design principles (nice to have).
• SEO knowledge and content optimisation experience (nice to have).
• Experience with AI-powered copywriting tools and workflows (nice to have).
• Exposure to product marketing communications (nice to have).
• Experience working in a fully remote, distributed team across multiple time zones (nice to have).

Benefits

• Unlimited annual leave
• Great healthcare benefits
• Employee discounts