This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more.

Role Description

As part of the Product Growth team at Kraken, you will help shape how clients experience Kraken across touchpoints — crafting content that educates, inspires, and drives engagement at every stage of the marketing funnel.

• Deliver compelling content across a range of mediums — including short-form copy, long-form articles, video, and audio — and channels such as Kraken.com, social platforms, and email.
• Distill the value propositions of Kraken’s products into clear, motivating messaging that drives client action.
• Collaborate with Product, Growth, Data, Design, Compliance, and SMEs across the organization to support and optimize product growth initiatives.
• Continuously refine and optimize deliverables based on data-driven insights and performance learnings.

Qualifications

• 2+ years of experience in copywriting, content strategy and development, or digital marketing within finance or technology.
• Bachelor’s degree.
• Exceptional ability to write clear, concise, and persuasive content tailored to distinct audiences and market segments.
• Experience simplifying complex technical or financial concepts for sophisticated readers.
• Deep understanding of the psychology, language, and needs of Kraken’s client segments.
• Strong collaboration skills and comfort working cross-functionally with marketing, product, and technical teams.
• Organized and detail-oriented, with the ability to manage multiple priorities and projects simultaneously in a fast-paced environment.
• Analytical mindset, adept at using data and intuition to inform strategy and optimize content performance.
• High level of accountability and follow-through, with the ability to deliver high-quality work under shifting priorities.
• Native-level English proficiency.

Requirements

• Familiarity with global financial markets, emerging technologies, and the cryptocurrency ecosystem.
• Experience developing content for AI-driven or emerging search channels (e.g., Google AEO, Perplexity, ChatGPT Browse, Gemini).
• Exposure to product-led growth environments or performance marketing functions.
• Passion for the future of finance, technology, and digital assets.

Benefits

• Applications are accepted on an ongoing basis unless a specific application deadline is stated in the job posting.
• Applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.
• We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.
• We celebrate all Krakenites for their diverse talents, backgrounds, contributions, and unique perspectives.
• We hire strictly based on merit, seeking candidates with the right abilities, knowledge, and skills considered the most suitable for the job.
• We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgeable about crypto!
• We may ask candidates to complete job-related skills or work-style assessments as part of our hiring process.
• As an equal opportunity employer, we don’t tolerate discrimination or harassment of any kind.