• Lead recurring reviews of marketing automation processes • Track, analyze, and report on marketing campaign performance • Configure and manage the software stack for campaign execution • Ensure compliance with data privacy regulations • Evaluate, engage, and manage consultants for software support • Translate business needs into system requirements • Develop and execute test plans for new features • Provide training and mentoring to marketing staff • Monitor system performance and resolve issues • Proactively evaluate upcoming software releases • Maintain a list of SkinSpirit specific feature requests • Project manage the implementation of new software • Collaborate with cross-functional teams • Ongoing optimization of the marketing software budget • Conduct market research and competitive analysis