• Lead the end-to-end architecture and roadmap for Salesforce CRM/Sales Cloud. • Design scalable CRM processes across accounts/contacts, leads, opportunities, forecasting, proposal generation, legal review, and key account planning. • Define data models, security architecture, sharing rules, and governance standards. • Architect integrations with Oracle EBS, Oracle Cloud Fusion HCM & ERP, Oracle PPM, Deltek Vantagepoint, Power BI, and enterprise data platforms. • Lead multi‑phase Salesforce implementations, enhancements, and releases. • Establish governance for configuration, development, testing, and documentation. • Oversee data migration, cleansing, and data quality frameworks. • Lead and mentor a small team of Salesforce admins, analysts, and developers. • Design & Deliver dashboards, forecasting models, and pipeline analytics.