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Role Description

This is a pivotal time to join Remote and make a personal difference in the global employment space. As Director, Marketing Analytics, you are the bridge between our high-level growth strategy and our technical data stack. You will be responsible for building the frameworks that define how we measure success.

• Architect our data-driven marketing engine.
• Lead a team of analysts to transform raw data into actionable insights that optimize marketing spend, improve customer acquisition, and drive long-term retention.
• Help deepen our funnel understanding, build robust measurement capabilities, and enhance forecast accuracy.
• Build industry-leading predictive models to better meet our customers’ needs and enhance the effectiveness of our spend.

Qualifications

• 10+ years in Marketing Analytics, Business Intelligence, or Data Science, with at least 3 years in a leadership role.
• Expertise in SQL and Python/R for data manipulation.
• Proficiency with visualization tools like Tableau, Looker, or Power BI.
• Deep experience with Google Analytics 4, Google Tag Manager, and CRM data (Salesforce/HubSpot).
• Strong grasp of statistical concepts like significance testing, regression analysis, and experimental design (A/B testing).
• Deep understanding of statistical modelling, specifically as it applies to marketing (Bayesian methods for MMM, Random Forests for churn, etc.).
• Proven track record in SaaS or B2B marketing analytics, with knowledge of the MarTech Ecosystem.
• Exceptional written and verbal communication skills; ability to explain complex technical solutions to non-technical stakeholders clearly.
• Proven track record of managing high-performing analysts and data scientists.
• A "bias toward action" and a passion for continuous improvement in a fluid, high-growth environment.
• Fluent English (written and spoken).

Requirements

• Develop the long-term vision for marketing analytics, ensuring data infrastructure supports business goals.
• Design and manage sophisticated multi-touch attribution (MTA) models and Media Mix Modelling (MMM) to evaluate the effectiveness of all channels.
• Shift the team from reactive reporting to predictive modelling.
• Champion a test & learn culture.
• Partner with the growth team to allocate a multi-million dollar budget, using predictive modelling to maximize ROAS.
• Oversee cohort analysis, LTV (Lifetime Value) projections, and churn prediction models.
• Build and maintain automated executive-level dashboards that provide real-time visibility into KPI performance.
• Act as a strategic advisor to the Performance, Brand, and Product Marketing leads.
• Mentor and grow a team of marketing analysts, fostering a culture of curiosity and technical excellence.
• Act as the liaison between Marketing, Data Engineering, Revenue Operations and Finance.

Benefits

• Work from anywhere.
• Flexible paid time off.
• Flexible working hours (we are async).
• 16 weeks paid parental leave.
• Mental health support services.
• Stock options.
• Learning budget.
• Home office budget & IT equipment.
• Budget for local in-person social events or co-working spaces.

Application process

• Interview with recruiter.
• Interview with VP, Growth Marketing.
• Interview with Senior Director, Performance Marketing.
• Interview with Senior Manager, Revenue Operations.
• Interview with VP, Brand and Communications and SVP, Finance, Strategy & Revenue Operations.
• Bar Raiser Interview.
• Prior employment verification check.