• Maintain and operationalize Wayvia’s core narrative and messaging hierarchy • Ensure consistent voice, language, and framing across web, PR, social, content, and launches • Translate product and strategy inputs into clear, market-ready messaging • Uphold brand standards and tone across all external touchpoints • Review agency deliverables to ensure narrative and brand alignment • Support launches with communications framing and messaging guidance • Serve as the internal point person for PR messaging and narrative inputs • Partner with the PR agency on story angles and executive visibility • Support executive thought leadership by shaping themes, outlines, and messaging inputs • Own organic social strategy and editorial calendar • Define content themes that reinforce Wayvia’s POV over time • Partner with agencies and internal stakeholders on execution • Work closely with Product Marketing to ensure messaging reflects product truth • Align with Demand Generation to ensure campaigns reflect the right narrative • Partner with the SVP of Strategy to scale executive voice consistently