• Develop and execute a comprehensive national distribution strategy aligned to CONMED’s enterprise growth priorities • Identify and activate high-level impact distribution channels (MedSurg, regional distributors, specialty distributors, OEM partnerships) • Drive revenue growth, margin expansion, and strategic account penetration through optimized channel coverage • Evaluate and rationalize channel performance, ensuring alignment with enterprise guardrails and growth objectives • Lead Quarterly and Annual Business Reviews (QBRs/ABRs) with key distribution partners • Own executive-level relationships with large OEM and MedSurg distribution partners • Negotiate and structure partnership agreements that drive enterprise value while protecting brand equity and pricing discipline • Identify co-development, bundling, or cross-portfolio opportunities that increase market share and customer engagement • Collaborate cross-functionally to align product launches, marketing initiatives, and supply chain capabilities with partner strategies • Lead enterprise relationships with Government-aligned distributors and SDVOSB partners • Expand channel penetration across VA, DoW, and other federal government agencies • Partner with BU Field Sales Organizations and Sales Leadership to drive access and contract execution in the Government channel • Monitor evolving Federal Government dynamics affecting distribution channels • Establish and enforce enterprise counter-diversion strategy • Monitor and mitigate secondary market exposure, including unauthorized resale, pricing leakage, and channel conflict • Partner with Legal, Compliance, and Finance to ensure governance, monitoring mechanisms, and enforcement protocols are in place • Develop reporting frameworks to identify exceptions in channel flow and pricing behavior • Protect brand equity, margin integrity, and contractual commitments across all distribution relationships • Serve as the central point of coordination between Health Care Systems, Business Units, Finance, and Operations on distribution strategy • Align compensation models, growth targets, and incentive structures for MedSurg distribution partners and channels • Ensure distribution strategies support enterprise KPIs including Total Revenue Contracted Sales Growth Margin – Gross and Contribution Domestic Growth Outperformance • Support forecasting, pipeline transparency, etc., for operational and demand planning