• Support the website acquisition strategy and own execution of the experimentation and testing roadmap aligned to new user goals. • Identify high-impact opportunities across pages, flows, and site experiences to introduce new acquisition entry points. • Launch and iterate on new on-site acquisition mechanics, not just optimize existing elements. • Develop clear hypotheses grounded in data, user behavior, and prior learnings. • Prioritize initiatives based on expected impact, effort, and confidence. • Design, launch, and manage experiments to evaluate new acquisition ideas and improvements. • Own end-to-end execution including setup, QA, launch, monitoring, and post-test analysis. • Ensure experiments meet quality and data integrity standards. • Maintain a structured backlog of acquisition ideas and experiments. • Analyze experiment results and broader site performance to extract actionable insights. • Translate findings into clear recommendations for iteration, scaling, or rollback. • Partner with the Data team to ensure accurate tracking and measurement. • Build recurring reporting that highlights acquisition performance and learnings. • Partner with Web Development to implement acquisition-related updates and experiments. • Partner with paid acquisition team to support landing page experimentation, optimization, and knowledge sharing, ensuring learnings are applied consistently across channels. • Collaborate with Product Growth, Product Marketing, Design, Content, SEO, and Engineering partners to align acquisition initiatives with messaging, user intent, and execution. • Share experiment roadmaps, idea backlogs, and learnings with cross-functional partners to inform future work. • Establish and maintain documentation for acquisition experiments, learnings, and best practices. • Build repeatable processes for intake, prioritization, execution, and reporting. • Contribute to improving tools, workflows, and quality standards for ongoing web acquisition efforts. • Support broader experimentation capability by sharing learnings, patterns, and guidance with partners across the organization.