• Own the engine that turns marketing dollars into qualified pipeline • Build, run, and optimize paid acquisition and conversion programs across search, social, and web • Own performance marketing function end to end • Build and manage granular keyword and ad group structures • Write and test ad copy • Manage budget allocation based on performance data • Execute paid social campaigns targeting manufacturing operators • Develop strategies for audience enrichment • Own the conversion architecture across landing pages and key website flows • Own the integration layer between advertising platforms, CRM, and analytics • Monitor and optimize the full funnel from impression to closed-won