• Lead a multi-year AR strategy that shifts the market narrative to Demandbase as the AI GTM solution • Coach the CEO, CMO, and CTPO for high-stakes briefings and strategy days to ensure consistent, high-impact messaging • Lead cross-functional teams to secure "Leader" positions in major reports (e.g., Gartner Magic Quadrants, Forrester Waves) • Synthesize analyst feedback to provide actionable insights that directly influence product development and innovation • Partner with Sales to leverage analyst validation as a competitive weapon and support high-stakes deal cycles • Translate complex technical innovations into differentiated, value-based storylines for the analyst community • Manage the AR budget, agency relationships, and a world-class customer reference program • Establish KPIs to track sentiment shifts, analyst recommendation frequency, and direct contribution to the sales pipeline