• Lead the Product Marketing center of excellence for The Marketing Cloud, partnering closely with the brand marketing, product, and commercial teams. • Develop clear product positioning and value propositions that differentiate our solutions across multiple customer segments. • Build and execute go-to-market strategies for new product launches and major enhancements, including launch planning, cross-functional coordination and performance tracking. • Conduct ongoing market research and competitive analysis to inform product strategy and messaging. • Create sales enablement materials including pitch decks, one-pagers, demos, and training sessions to support adoption and drive growth. • Partner with product management to translate customer insights, market needs and usage data into product opportunities. • Maintain a deep understanding of the evolving AI and marketing technology landscape to guide roadmap and GTM strategy.