• Lead the SEO strategy for BSF’s expanded digital ecosystem, ensuring scalability, usability, and long-term growth. • Architect search-optimized site structures, URL frameworks, and content hierarchies across new sections, initiatives, and chapter pages. • Design internal linking and navigation systems that maximize discoverability and authority flow. • Develop comprehensive search-informed content roadmaps spanning benefits, PCS resources, chapters, donors, lifestyle topics, and emerging audience needs. • Produce high-impact content briefs that align editorial vision with keyword strategy, search intent, and semantic depth. • Implement advanced semantic SEO strategies to strengthen relevance in Google Search, AI Overviews, generative search experiences, and emerging AI platforms. • Oversee optimization of titles, metadata, headers, and on-page elements to enhance performance and click-through rates. • Direct implementation of structured data (FAQ, How-To, Event, Article, Organization, and other schema types) to expand SERP visibility and unlock rich results. • Establish proactive monitoring systems to identify and resolve crawl issues, indexing challenges, broken links, and site performance barriers. • Partner with the development team to embed SEO best practices into platform enhancements, tools, and feature rollouts from inception. • Lead organizational readiness for algorithm updates and major shifts in the search landscape, ensuring adaptive and resilient strategy execution. • Define KPIs and reporting frameworks to measure organic performance, rankings, AI-driven SERP features, and audience engagement. • Translate data, trend analysis, and competitive insights into actionable recommendations for sustained growth. • Collaborate across editorial, marketing, development, membership, and advancement teams to embed SEO best practices throughout all digital initiatives. • Align organic search strategy with BSF’s mission, audience needs, and long-term organizational goals. • Contribute strategic input to digital innovation, audience development, and platform expansion initiatives. • Perform other duties as assigned