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Role Description

WOW! is seeking a visionary Director of Brand Strategy to define, protect, and evolve the strategic direction of our brand. This leader will own WOW!’s brand positioning, messaging architecture, visual identity, creative standards, and brand investment strategy — ensuring we show up consistently, distinctively, and powerfully across every customer touchpoint.

• Translate business strategy into a compelling brand narrative that fuels subscriber growth, strengthens differentiation, and builds long-term brand equity in a competitive marketplace.
• This is a high-impact role for a strategic storyteller who understands how brand and performance work together to drive measurable business results.

Qualifications

• 10+ years of brand strategy, brand management, or integrated marketing leadership
• Experience in telecom, broadband, subscription, or consumer services preferred
• Proven track record leading brand positioning and campaign development
• Experience managing creative agencies and production vendors
• Strong strategic thinking and storytelling skills
• Deep understanding of how brand and performance marketing work together
• Exceptional communication and executive presentation skills

Requirements

• Clear, differentiated brand positioning in competitive markets
• Consistent creative execution across all customer touchpoints
• Increased brand awareness, consideration, and preference
• High-performing creative campaigns that drive both equity and growth
• Strong cross-functional alignment around brand standards

Benefits

• Base salary up to $160,000 annually, commensurate with experience
• Short-term incentive plan
• Comprehensive benefits including medical, dental, and vision insurance
• 401(k) with company match
• Paid time off & company holidays
• Tuition reimbursement for continued development
• Employee broadband discounts

Essential Duties and Responsibilities

• Brand Strategy & Positioning
  • Define and evolve WOW!’s brand positioning, value proposition, and messaging framework
  • Develop clear brand architecture across residential, business, and future growth segments
  • Translate corporate strategy into compelling brand narratives
  • Establish long-term brand equity goals and measurement frameworks
• Brand Governance & Guidelines
  • Own and maintain all brand guidelines, including visual identity, tone of voice, messaging hierarchy, and usage standards
  • Ensure brand consistency across all internal and external communications
  • Develop scalable brand toolkits for field marketing and local market activation
  • Act as brand steward across cross-functional teams
• Creative Direction & Execution
  • Oversee creative strategy and execution across campaigns and always-on marketing
  • Partner with internal creative teams and external agencies to develop breakthrough campaigns
  • Ensure creative work aligns with brand strategy and performance objectives
  • Approve final creative across paid, owned, and earned channels
• Production Oversight
  • Lead end-to-end production for video, audio, digital, print, direct mail, and broadcast assets
  • Manage production timelines, vendor relationships, and quality control
  • Balance speed-to-market with high creative standards
  • Drive cost-efficient production practices
• Brand Budget & Resource Management
  • Own and manage brand investment budgets
  • Allocate spend across campaign development, production, research, and tools
  • Ensure disciplined financial stewardship
• Cross-Functional Collaboration
  • Partner with Growth Marketing to ensure brand and performance strategies are aligned
  • Support Sales, Product, and Customer Experience teams with brand messaging
  • Align brand storytelling with market expansion initiatives
  • Contribute to executive-level brand reporting and planning
• Other duties as assigned

Physical Demands/Working Conditions

• Regularly required to talk and hear
• Required to use hands to type, handle objects and paperwork
• Required to use close vision and be able to focus
• Some travel may be required