• Lead, coach, and develop an internal team of developers. • Manage overseas development resources with clear accountability and quality expectations. • Set expectations around code quality, deadlines, and developer role responsibilities. • Conduct performance reviews, mentorship, and professional development planning. • Identify skill gaps and participate in hiring, onboarding, and team scaling. • Forecast capacity needs and plan hiring proactively based on growth. • Partner cross-functionally with Design, UX, SEO, Project Managers, Accounts and Project stakeholders to create and execute project plans within scope and timeline. • Make effective decisions balancing quality, speed, client needs, and profitability. • Contribute directly to advanced builds, complex implementations, and high-risk debugging. • Ensure consistent execution of custom and responsive WordPress development across desktop, mobile, and tablet. • Drive strong front-end execution using HTML, CSS, JavaScript, and modern responsive standards. • Lead advanced front-end work including animation and complex interactions where appropriate. • Debug and resolve code, performance, and cross-browser issues quickly and thoroughly. • Own and evolve development workflows, branching strategies, and code review standards. • Define and improve staging-to-production deployment workflows. • Improve documentation standards for scalability and knowledge transfer. • Strengthen automation across QA, deployments, and repetitive processes. • Continuously refine internal SOPs to reduce technical debt and increase velocity. • Monitor and oversee the execution of development-related tickets. • Improve 'definition of done' clarity to reduce bug recycling and rework. • Own and improve WordPress development standards and best practices. • Maintain and advance company theme/plugin assets to support scalable delivery. • Improve modular, reusable component and Gutenberg block systems. • Be an expert in site speed and performance optimization, ongoing site maintenance, updates, and iterative site edits. • Own launch readiness including forms, scripts, plugins, redirects, SEO requirements, performance checks, and post-launch support. • Own and standardize website migration and launch frameworks to preserve SEO equity, lead flow, and technical integrity. • Oversee redirect mapping, crawl comparisons, indexation validation, and analytics continuity. • Establish structured DNS transition protocols and post-launch performance monitoring. • Partner with SEO and project teams to proactively identify and mitigate traffic volatility risks during structural or domain changes. • Define internal performance benchmarks (Core Web Vitals targets). • Monitor performance trends across builds. • Establish load testing standards where appropriate. • Reduce technical debt across legacy projects. • Improve performance consistency across all builds. • Own WordPress security best practices (hardening, permissions, 2FA, etc.). • Establish plugin vetting standards. • Oversee patch management and vulnerability monitoring. • Ensure reliable backup and disaster recovery protocols. • Improve intake form security and data protection standards. • Build risk mitigation practices into QA workflows. • Serve as internal expert on ADA compliance and WCAG 2.1/2.2 standards. • Build repeatable accessibility auditing and remediation systems. • Integrate accessibility into component libraries and QA processes. • Move beyond reactive compliance toward proactive accessibility standards. • Ensure development decisions support technical SEO best practices. • Maintain clean architecture, schema implementation standards, indexation hygiene, and performance alignment. • Partner closely with SEO teams to ensure seamless implementation of technical requirements. • Own strong working knowledge of hosting environments and troubleshooting. • Improve hosting and maintenance operational standards. • Help define scalable and profitable hosting/maintenance offerings. • Improve operational clarity around what is included vs. billable. • Own overall site quality and conduct structured reviews at key phases. • Continuously improve QA processes and bug triage systems. • Own BugHerd workflow, expectations, and accountability. • Reduce post-launch bug volume through stronger internal standards. • Improve development cycle time without sacrificing quality. • Improve build efficiency and margin through smarter systems and templating. • Evaluate build timelines and reduce unnecessary friction. • Participate in pricing strategy for custom builds and retainers. • Identify opportunities for productization and repeatable systems. • Align development output with company profitability goals. • Evaluate AI-assisted development and QA tools where appropriate. • Strengthen automation across repetitive tasks. • Improve component-based systems to reduce one-off builds. • Continuously evaluate tools and technologies that increase scalability and quality.